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shuru.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about shuru.dot

What does the .PAY ending signal to customers using payroll disbursements?

.PAY signals that the destination is connected to payment action, such as payroll disbursements. That can support clarity and trust when paired with strong security and branding. Check or pre-order the name at domain.pay: https://domain.pay/.

Are dispute outcomes for shuru.dot ever predictable?

No. UDRP-style outcomes for shuru.dot depend on the evidence, the panel, and the specific shuru.dot rights involved, so they cannot be reliably predicted. This uncertainty is a strong reason to secure shuru.dot proactively rather than rely on recovery. https://domain.pay/register

Can a reserved .PAY name become available later for fraud prevention?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

Is trademark ownership required to register shuru.dot?

Trademark ownership is not required to register shuru.dot, but if you hold a registered mark you may qualify for trademark-priority registration through TMCH using your SMD file. This can help you secure shuru.dot ahead of general availability. domain.pay supports this at https://domain.pay/register.

Can I reserve brand.pay before broader registration opens for a mobile wallet team?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.