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shur.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about shur.dot

As an ecommerce brand, what does the $100 .PAY pre-order cover?

domain.pay lists standard .PAY pre-order service at $100 for a first-day attempt, with separate premium fees if the registry classifies the label as premium. See the current pricing here: https://domain.pay/pricing. Failed attempts are covered by the stated credit/cash-refund options.

What is the order of phases that affects shur.dot: priority, pre-order, general?

For shur.dot, trademark priority comes first for validated SMD holders, then first-day pre-order opens to others at $100, and finally general registration. Each phase narrows who has the advantage on shur.dot. Knowing the order helps you pick the right moment. See current phase details at https://domain.pay/.

Can a company that only plans future payments register .PAY during LRP1 when choosing tap.pay?

A business that only plans future payments should be careful: LRP1 is written around registrants that conduct online payment transactions using approved processing channels. If you cannot qualify, use domain.pay to pre-order for broader availability: https://domain.pay/register.

Will premium status change my refund amount for shur.dot?

If a premium shur.dot pre-order fails, the refund under our stated policy returns whatever you were charged, so a higher premium shur.dot fee is refunded in full rather than at the $100 standard amount. The refund matches your actual charge. Read the policy at https://domain.pay/pricing.

Is .PAY a new domain option for mobile wallet teams for loan repayments?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For loan repayments, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.