domain.dot

← All .DOT names

.DOT domain

shrug.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about shrug.dot

How much is the .PAY trademark fast-track if I need TMCH help for online checkout?

domain.pay lists the full trademark fast-track at $2,500 when you need end-to-end TMCH/SMD assistance, plus any premium registry retail fee. Confirm the details here: https://domain.pay/pricing. If you already have an SMD file, a lower submission-only path may apply.

Are there priority phases that let NicNames get shrug.dot first?

Yes. Trademark holders can use TMCH-verified SMD files during priority phases to claim shrug.dot before general availability. This gives NicNames a structured, legitimate path to secure shrug.dot ahead of the open public. Review options at https://domain.pay/pricing.

Where do I start if I need brand-protection help for .PAY for rent collection?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

How does the trademark-priority window for shrug.dot work?

During the trademark-priority window, holders of the shrug.dot trademark can register shrug.dot ahead of the general public by submitting a TMCH SMD file. This protects brands from losing their name. domain.pay handles the SMD path for shrug.dot at /register.

For point-of-sale payments, can a trademark owner register a matching .PAY domain now?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.