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.DOT domain
sho.dot
Premium · Available
Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.
Pre-order now
Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.
Own a registered trademark? Fast-track today
Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.
You bring the SMD — we handle the registrar submission during the priority window.
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Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.
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Frequently asked questions about sho.dot
Who operates the .PAY extension, and where can a checkout product manager get one for mobile money?
Amazon Registry Services operates the .PAY top-level domain. A checkout product manager can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.
Can I pre-order sho.dot if I do not have a trademark?
Absolutely. A trademark is only needed for the sunrise phase; without one, you target general availability, and a pre-order for sho.dot queues your request for that phase's opening day. Place it at https://domain.pay/register.
Where should I check whether a .PAY name fits my crypto payments project?
For crypto payments, .PAY can be a strong payment-specific brand signal. It does not replace compliance, security or a trusted checkout flow, but it can make the URL purpose obvious. Start with an availability check on domain.pay: https://domain.pay/.
How does sho.dot compare to using a /pay path on a .com site?
With sho.dot the payment intent lives in the domain itself, while a /pay path hangs off a longer .com URL that may be hard to recall. sho.dot is easier to say aloud, print, or put on a QR code. Both can route to the same processor, but sho.dot is the cleaner address.
What does the $100 .PAY pre-order cover for a remittance app?
domain.pay lists standard .PAY pre-order service at $100 for a first-day attempt, with separate premium fees if the registry classifies the label as premium. See the current pricing here: https://domain.pay/pricing. Failed attempts are covered by the stated credit/cash-refund options.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.