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shir.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about shir.dot

For online checkout, is .PAY a good fit for subscription billing?

.PAY can work for subscription billing, account payment, renewal and failed-payment recovery flows. Search brandable options on domain.pay: https://domain.pay/domains. A clear .PAY label can reduce confusion when customers need to update payment details.

Why is general availability open to everyone for shir.dot?

General availability is open to everyone because, after sunrise protects trademark holders, the registry opens names like shir.dot to the public on a first-come basis. This is your phase if you have no matching mark. Pre-order shir.dot at https://domain.pay/register.

Can domain.pay help me get TMCH/SMD support before the .PAY deadline for fraud prevention?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

How do I migrate an existing site onto shir.dot without downtime?

Stand up the new site on shir.dot at a low TTL, validate it on a staging hostname, then flip DNS and 301 every old URL to its match on shir.dot. Submit a change of address in Search Console and keep the old certificate valid through the cutover. Monitor shir.dot for crawl errors afterward.

Is .PAY a new domain option for insurance billing portals for an insurance billing portal?

.PAY is a new gTLD for payment, checkout, billing and fintech-style use cases. domain.pay is the place to search, pre-order or begin a trademark route: https://domain.pay/. Check the name before using it in campaigns.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.