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shiftlab.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about shiftlab.dot

When does the .PAY Trademark Claims period run for payroll disbursements?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

Will shiftlab.dot help a restaurant take orders online?

A restaurant can print shiftlab.dot on menus and table cards so guests tap straight to an ordering and payment page. The short .PAY name is easier to type than a delivery aggregator URL and keeps the brand front and center. Claim it at https://domain.pay/register.

Should I defensively register my brand in .PAY for in-app purchases?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

How much does a pre-order for shiftlab.dot cost?

The standard pre-order for a .PAY name like shiftlab.dot is listed at $100. If the pre-order cannot be fulfilled, the attempt is refundable per policy, so you are not charged for a name you do not receive. See current pricing at https://domain.pay/pricing.

Can a licensee or assignee use a trademark for a .PAY registration for loan repayments?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.