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shift.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about shift.dot

What if my trademark has spaces or special characters and I want .PAY for mobile money?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

How does trademark priority work for shift.dot?

If you own a registered trademark matching shift.dot, your TMCH SMD file can give you trademark-priority access to shift.dot during the early registration window. This helps brand owners claim shift.dot before the general public. domain.pay handles SMD submission; learn more at https://domain.pay/register.

How much does it cost to pre-order a .PAY domain for BNPL checkout?

domain.pay lists standard .PAY pre-order service at $100 for a first-day attempt, with separate premium fees if the registry classifies the label as premium. See the current pricing here: https://domain.pay/pricing. Failed attempts are covered by the stated credit/cash-refund options.

How do premium labels get chosen for shift.dot's tier?

Amazon Registry Services selects which labels are premium based on its own criteria, and if shift.dot is among them, shift.dot carries the premium tier and price. domain.pay doesn't choose the tier. Confirm whether shift.dot is premium at https://domain.pay/domains, noting status can change.

Where can I pre-order a .PAY name for online checkout for online checkout?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.