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shf.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about shf.dot

As a brand-protection manager, do I need a financial license to register a .PAY domain during LRP1?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Does NicNames accept SMD files from any TMCH-accredited provider for shf.dot?

NicNames accepts the standard SMD file issued through the Trademark Clearinghouse, regardless of which accredited agent helped you record the mark, for claiming shf.dot. What matters is a valid, matching SMD for the shf.dot string. The issuing path does not change acceptance for shf.dot. Upload yours at https://domain.pay/register.

Are short .PAY names always available when choosing settle.pay?

Short .PAY names are attractive but can be registered, premium, reserved or blocked. Do not assume availability from length alone. Search at domain.pay and verify before building a campaign: https://domain.pay/domains.

Is trademark priority on shf.dot guaranteed if my SMD is valid?

A valid SMD makes your claim on shf.dot eligible for trademark priority, but if other validated holders of the shf.dot mark also claim it, the registry's published rules decide the outcome. A valid SMD is necessary, not always a sole guarantee. Submit your SMD-backed claim at https://domain.pay/register.

Is .PAY already open to everyone?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.