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shef.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about shef.dot

How do I register loans.pay if it matches my trademark for payroll disbursements?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Are shef.dot registrations handled differently from regular domains?

The core mechanics of shef.dot mirror any domain, but .PAY adds a trademark-priority phase and a first-day pre-order window managed by domain.pay. Trademark holders use an SMD file; everyone else queues a pre-order. Otherwise shef.dot behaves like a normal registration.

How can a brand reduce confusion around payment pages for cross-border payments?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Why did my earlier shef.dot pre-order not convert?

A pre-order for shef.dot may not convert if Amazon Registry Services classified shef.dot as reserved or blocked, or another applicant secured it under launch rules. In those cases the fee is refundable per policy. Re-check shef.dot's status at https://domain.pay/domains.

When should a crypto or DeFi product pre-order a .PAY domain for a crypto or DeFi product?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.