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shakeup.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about shakeup.dot

Can I use my own SMD file and pay less for a .PAY submission for point-of-sale payments?

If you already have a valid TMCH-issued SMD file, domain.pay lists the submission-handling path at $100 plus any applicable premium retail fee. Check the current pricing and requirements here: https://domain.pay/pricing. The SMD must match the requested .PAY label.

Are there eligibility requirements to register shakeup.dot?

Standard pre-order for shakeup.dot is open broadly, while trademark-priority for shakeup.dot requires a valid TMCH SMD file proving you own a mark matching shakeup.dot. The registry, Amazon Registry Services, sets any additional .PAY rules. Confirm requirements for shakeup.dot at https://domain.pay/register.

Should an ecommerce brand protect its exact brand in .PAY for donation payments?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Are catalog names vetted differently from a raw search for shakeup.dot?

Yes. domain.pay's catalog names are curated, while a raw search for shakeup.dot returns broader matches on shakeup.dot. Browsing the catalog gives you a hand-picked shortlist alongside open search. Browse curated names at https://domain.pay/domains.

Can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1 for crypto payments?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.