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shading.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about shading.dot

Could I use .PAY for a wallet or payment app for a fintech founder?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

How does owning shading.dot reduce phishing risk for the NicNames name?

When NicNames owns shading.dot, bad actors cannot register the shading.dot name and pass it off as your official payment page. Because .PAY signals payment intent, an impersonating shading.dot address is especially convincing to victims, so holding the real one removes that vector. Lock it down at https://domain.pay/register.

What happens to my money if the .PAY registration attempt fails for a bank or credit union?

domain.pay states that if a registration attempt is unsuccessful, you receive 100% credit toward another domain or may request an 80% cash refund. Review the live refund wording before ordering: https://domain.pay/pricing. Premium, reserved, blocked or already-registered names can still prevent success.

Will NicNames store my SMD file after registering shading.dot?

NicNames uses your SMD file to validate and process your priority claim on shading.dot during registration. The SMD itself is tied to your TMCH record, which the Clearinghouse maintains independently. Handle your SMD securely since it represents your validated rights to shading.dot. Begin registration at https://domain.pay/register.

When does the .PAY Trademark Claims period run for mobile money?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.