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sfl.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about sfl.dot

As a fintech founder, when does the .PAY Trademark Claims period run?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

Can I register sfl.dot and point it to my existing website?

Once sfl.dot is registered, you can configure its DNS to point sfl.dot to your existing website or services from your domain.pay account. Pre-ordering simply secures sfl.dot first. Reserve sfl.dot now and set it up later at https://domain.pay/register.

Could a .PAY domain be suspended for not being used for payments for crypto payments?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

Do I need a financial license to use sfl.dot?

A financial license is not automatically required to register sfl.dot, but if you operate regulated payment services your own jurisdiction may impose licensing duties independent of the domain. The .PAY registry's expectations focus on payment-related use rather than issuing licenses. domain.pay can clarify at https://domain.pay/register.

What should trademark counsel do before July 20, 2026 for .PAY when choosing bank.pay?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.