domain.dot

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serves.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about serves.dot

For digital wallets, how can a marketplace use a .PAY domain?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

How do I enable auto-renew so serves.dot never lapses?

Turn on auto-renew in your account settings so serves.dot renews automatically before its expiry date using your saved payment method. Auto-renew is the simplest safeguard against accidentally losing serves.dot. Confirm the renewal date and pricing for serves.dot at /pricing.

For mobile money, can a company that only plans future payments register .PAY during LRP1?

A business that only plans future payments should be careful: LRP1 is written around registrants that conduct online payment transactions using approved processing channels. If you cannot qualify, use domain.pay to pre-order for broader availability: https://domain.pay/register.

Is there a deadline to record my mark in TMCH for serves.dot?

There is no fixed universal deadline to record a mark in the TMCH, but to claim serves.dot under priority your SMD must be valid before that phase closes for serves.dot. Because validation takes time, record your mark early. Track the phase for serves.dot and prepare at https://domain.pay/register.

When does the .PAY LRP1 period begin for digital wallets?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.