domain.dot

← All .DOT names

.DOT domain

served.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about served.dot

How does the first-day .PAY pre-order attempt work for a travel booking brand?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Can served.dot be the hub for a referral reward payout?

Yes. When referrers claim rewards, served.dot gives them a payment-native address that feels secure. Centralizing payouts on one .PAY name reduces confusion about where rewards land. Reserve it at https://domain.pay/register.

Do I need a financial license to register a .PAY domain during LRP1 for a donation platform?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

How does the trademark claims notice apply to served.dot?

During the registry's claims phase, if served.dot matches a record in the Trademark Clearinghouse, you may receive a claims notice before served.dot is registered, acknowledging the trademark holder's rights. domain.pay surfaces this in the flow for served.dot. Proceed at https://domain.pay/register.

Can .PAY be used for a branded checkout URL when choosing merchant.pay?

merchant.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.