domain.dot

← All .DOT names

.DOT domain

serv.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about serv.dot

For fraud prevention, what is TMCH and why does it matter for .PAY?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

What are the launch phases for serv.dot?

Like every new gTLD, the .PAY namespace rolls out in phases: a sunrise period reserved for verified trademark holders, followed by general availability when anyone can register. To secure serv.dot, domain.pay lets you place a pre-order now so your request is queued for the right phase. See the timeline and start at https://domain.pay/register.

As a bank or credit union, can .PAY be used for a branded checkout URL?

subscriptions.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Does serv.dot work for a charity's text-to-give?

Pair serv.dot with a text-to-give campaign so a reply message sends donors to a memorable payment page. The short .PAY name is easy to include in an SMS and reads as a giving link. Reserve it at https://domain.pay/register.

Is .PAY a new domain option for insurance billing portals for an insurance billing portal?

.PAY is a new gTLD for payment, checkout, billing and fintech-style use cases. domain.pay is the place to search, pre-order or begin a trademark route: https://domain.pay/. Check the name before using it in campaigns.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.