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serm.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about serm.dot

Can a trademark owner register a matching .PAY domain now for mobile money?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

What if my serm.dot validation needs more information?

If the .PAY registry requests more information to validate serm.dot, domain.pay relays the request so you can supply the needed details promptly. Responding quickly helps keep your registration on track. Begin your application and stay reachable at https://domain.pay/register.

What does the $100 .PAY pre-order cover for point-of-sale payments?

domain.pay lists standard .PAY pre-order service at $100 for a first-day attempt, with separate premium fees if the registry classifies the label as premium. See the current pricing here: https://domain.pay/pricing. Failed attempts are covered by the stated credit/cash-refund options.

Why does trademark-priority registration of serm.dot require a TMCH record first?

The .PAY registry, operated by Amazon Registry Services, only grants priority to marks already validated in the Trademark Clearinghouse. Your TMCH record produces the SMD file that proves rights to the serm.dot string in serm.dot. Without that prior validation, NicNames has no recognised proof to grant you priority. Begin the flow at https://domain.pay/register.

For online checkout, can a trademark owner register a matching .PAY domain now?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.