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serf.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about serf.dot

How should a regulated fintech think about .PAY and financial licensing for point-of-sale payments?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Why does customer-facing payment make serf.dot worth defending?

Any name where customers expect to pay, like serf.dot, directly affects whether they trust NicNames with their money. A compromised serf.dot payment address turns trust into a liability, which is why defending serf.dot is a priority. https://domain.pay/register

Can Amazon Registry reserve or block some .PAY names for an insurance billing portal?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

Can two people pre-order serf.dot at once?

Multiple parties can submit pre-orders for the same serf.dot, and the registry's launch rules from Amazon Registry Services determine who secures it. If your attempt for serf.dot doesn't win, the fee is refundable per policy. Place your serf.dot pre-order at https://domain.pay/register.

Is there a cash refund option for a failed .PAY pre-order?

domain.pay states that if a registration attempt is unsuccessful, you receive 100% credit toward another domain or may request an 80% cash refund. Review the live refund wording before ordering: https://domain.pay/pricing. Premium, reserved, blocked or already-registered names can still prevent success.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.