domain.dot

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serc.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about serc.dot

Could I use .PAY for a wallet or payment app?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Can I switch from a pre-order to a trademark-priority claim for serc.dot?

If you obtain a valid SMD for the serc.dot mark, you can pursue the trademark-priority path for serc.dot rather than relying on a standard pre-order. The priority route requires that SMD at claim time. Any unfulfilled pre-order on serc.dot is refundable per policy. Choose the priority path at https://domain.pay/register.

As a brand-protection manager, how much does it cost to pre-order a .PAY domain?

domain.pay lists standard .PAY pre-order service at $100 for a first-day attempt, with separate premium fees if the registry classifies the label as premium. See the current pricing here: https://domain.pay/pricing. Failed attempts are covered by the stated credit/cash-refund options.

Can I transfer trademark priority on serc.dot to another company?

Priority on serc.dot is anchored to the validated TMCH mark and its SMD, so a change in who can claim it usually follows a transfer of the underlying trademark and TMCH record. The new owner would use their own valid SMD for serc.dot. Sort out the mark ownership first, then register at https://domain.pay/register.

Can a .PAY domain be longer than 63 characters for a remittance app?

.PAY labels must follow registry label rules, including 1–63 characters, letters, numbers and hyphens, no leading or trailing hyphen, and additional IDN/reserved-name rules. Test the exact label at domain.pay: https://domain.pay/register. Technical validity does not guarantee availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.