domain.dot

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ser.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ser.dot

Where do I enter the .PAY label I want to check for an ecommerce brand?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Is there a deadline to record my mark in TMCH for ser.dot?

There is no fixed universal deadline to record a mark in the TMCH, but to claim ser.dot under priority your SMD must be valid before that phase closes for ser.dot. Because validation takes time, record your mark early. Track the phase for ser.dot and prepare at https://domain.pay/register.

Is .PAY meant for mobile money or just for general websites for an insurance billing portal?

.PAY is best understood as a payment-focused domain ending for use cases such as mobile money, checkout, billing, wallets and fintech. It is not a compliance substitute, but it can make the URL purpose clearer. Check your label at domain.pay: https://domain.pay/.

Can someone register ser.dot that matches my trademark and impersonate me?

In theory anyone may attempt to register ser.dot, which is exactly why trademark holders use TMCH priority and dispute mechanisms. If a registrant uses ser.dot in bad faith to impersonate NicNames, a UDRP-style complaint may be available. The simplest protection is to register ser.dot yourself first. https://domain.pay/register

Can a company that only plans future payments register .PAY during LRP1 for online checkout?

A business that only plans future payments should be careful: LRP1 is written around registrants that conduct online payment transactions using approved processing channels. If you cannot qualify, use domain.pay to pre-order for broader availability: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.