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selector.dot
Premium · Available
Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.
Pre-order now
Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.
Own a registered trademark? Fast-track today
Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.
You bring the SMD — we handle the registrar submission during the priority window.
Continue with my SMD
Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.
Continue with full priority
Frequently asked questions about selector.dot
Is .PAY already open to everyone for an ecommerce brand?
Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register. Re-confirm dates before publishing if the registry updates its schedule.
How do I prove the label in selector.dot is mine during priority?
You prove the selector.dot string in selector.dot is yours by submitting a valid TMCH SMD file whose encoded mark matches that string. NicNames verifies the signed file automatically to grant priority. No other paperwork substitutes for the SMD on selector.dot. Provide it during registration at https://domain.pay/register.
Should a checkout product manager protect its exact brand in .PAY for marketplace payouts?
If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.
How do I set up a 301 from www to the bare selector.dot?
Configure your server or CDN to 301-redirect www.selector.dot to the bare selector.dot (or vice versa, whichever you pick as canonical). This consolidates ranking signals on one host of selector.dot and avoids duplicate indexing. Apply the rule before search engines crawl selector.dot.
Do I need a financial license to register a .PAY domain during LRP1 for a fintech founder?
The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.