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sefe.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about sefe.dot

How do I know if merchant.pay is available for a donation platform?

Search the exact .PAY label at domain.pay to see current availability and premium status: https://domain.pay/domains. Availability can change quickly during launch phases, so verify before publishing names, ads or product screens.

What MX priority values should I use for sefe.dot?

Set the lowest number on your primary mail server's MX for sefe.dot since lower priority is preferred, and use higher numbers for backups. Most providers give you the exact host and priority to enter for sefe.dot. Mismatched priorities can misroute mail for sefe.dot, so copy them precisely.

How much does it cost to pre-order a .PAY domain for point-of-sale payments?

domain.pay lists standard .PAY pre-order service at $100 for a first-day attempt, with separate premium fees if the registry classifies the label as premium. See the current pricing here: https://domain.pay/pricing. Failed attempts are covered by the stated credit/cash-refund options.

Does the TMCH actually help me secure sefe.dot?

The Trademark Clearinghouse verifies your rights in the sefe.dot mark and issues an SMD file you can use to claim sefe.dot during priority phases and to receive notices if others try to register it. It does not auto-register sefe.dot for you, but it gives verified holders a real head start. https://domain.pay/pricing

How can a marketplace use a .PAY domain for online checkout?

A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.