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se7en.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about se7en.dot

What should trademark counsel do before July 20, 2026 for .PAY for loan repayments?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Can I claim se7en.dot if my trademark covers a different product class?

The TMCH validates the mark text rather than the broad goods-and-services class, so an SMD matching the se7en.dot string can support a priority claim on se7en.dot regardless of class. The key requirement is a validated, matching mark for se7en.dot. Verify your SMD and register at https://domain.pay/register.

Before choosing donate.pay, do I need an SMD file to register .PAY during the priority window?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Are taxes added to the se7en.dot price at checkout?

Any applicable taxes for se7en.dot are calculated and shown at checkout based on your billing location, on top of the $100 standard or premium se7en.dot fee. The total you confirm is what you pay. See the itemized total for se7en.dot at https://domain.pay/pricing.

Can a fintech founder use .PAY for a branded payment page for point-of-sale payments?

Yes. A fintech founder can use .PAY for a branded payment page if the name is available and registry rules are met. Search the label and choose trademark fast-track or pre-order through domain.pay: https://domain.pay/.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.