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sbb.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about sbb.dot

For point-of-sale payments, how do I register a .PAY domain right now?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

How do I point sbb.dot at a Shopify or Wix store?

Hosted platforms give you a target — usually a CNAME or specific A records — that you add to the DNS of sbb.dot, plus they auto-provision SSL. Follow your platform's connect-domain guide using sbb.dot as the custom domain. Edit the records for sbb.dot from /domains.

Is .PAY meant for loan repayments or just for general websites for a mobile wallet team?

.PAY is best understood as a payment-focused domain ending for use cases such as loan repayments, checkout, billing, wallets and fintech. It is not a compliance substitute, but it can make the URL purpose clearer. Check your label at domain.pay: https://domain.pay/.

Can I use sbb.dot for API endpoints and webhooks?

Yes. Dedicate a subdomain such as api.sbb.dot with its own DNS record and SSL, and serve your endpoints there. Using sbb.dot for APIs keeps a clean, branded base URL for integrations and webhook callbacks. Secure it with HTTPS and proper auth.

What is the last day for trademark holders to act on .PAY for payroll disbursements?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.