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sato.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about sato.dot

For payroll disbursements, is .PAY Sunrise first-come, first-served for trademark holders?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

When does the priority window for sato.dot close?

The priority window for sato.dot closes when the registry advances the name out of the trademark phase, after which SMD claims are no longer accepted and pre-orders take over. The exact timing follows the registry's schedule for .PAY. Check the live phase for sato.dot before relying on priority. See status at https://domain.pay/domains.

As a travel booking brand, what should trademark counsel do before July 20, 2026 for .PAY?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Will switching from a .com to sato.dot cost me SEO traffic?

A move to sato.dot only risks traffic if it's done without proper 301 redirects from every old URL to its match on sato.dot. With correct redirects, a canonical update, and a Search Console change-of-address, rankings transfer over time. Plan the migration to sato.dot carefully and monitor results.

How do I register a .PAY domain as a startup?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.