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ruve.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ruve.dot

Is .PAY a good fit for subscription billing for online checkout?

.PAY can work for subscription billing, account payment, renewal and failed-payment recovery flows. Search brandable options on domain.pay: https://domain.pay/domains. A clear .PAY label can reduce confusion when customers need to update payment details.

Why should my brand secure ruve.dot before anyone else does?

Securing ruve.dot early prevents a third party from registering your brand on a payment-purpose TLD where impersonation carries extra risk. .PAY is operated by Amazon Registry Services, and once a name is taken you may be left pursuing a dispute instead of simply owning it. Pre-order ruve.dot to keep control in your hands. https://domain.pay/register

As a bank or credit union, can Amazon Registry reserve or block some .PAY names?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

Will a refundable pre-order let me try for ruve.dot without big risk?

Yes. The standard pre-order for ruve.dot is $100 and failed attempts are refundable, so you can attempt to secure your ruve.dot name with limited financial exposure. This makes proactive protection accessible even when availability is uncertain. https://domain.pay/register

Are short .PAY names always available for BNPL checkout?

Short .PAY names are attractive but can be registered, premium, reserved or blocked. Do not assume availability from length alone. Search at domain.pay and verify before building a campaign: https://domain.pay/domains.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.