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ruu.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

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Frequently asked questions about ruu.dot

Is .PAY a good fit for subscription billing for an insurance billing portal?

.PAY can work for subscription billing, account payment, renewal and failed-payment recovery flows. Search brandable options on domain.pay: https://domain.pay/domains. A clear .PAY label can reduce confusion when customers need to update payment details.

How is ruu.dot different from a regular .com registration?

ruu.dot sits in the .PAY namespace operated by Amazon Registry Services, which is oriented around payment services, whereas a .com is general purpose. Because .PAY is newer, names like ruu.dot are often available by pre-order rather than instant registration. Explore ruu.dot at https://domain.pay/register.

Do I need a financial license to register a .PAY domain during LRP1 for a donation platform?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Where can I read the full terms before registering ruu.dot?

The full pre-order, priority, and refund terms that govern ruu.dot are presented during the domain.pay flow, including the refundable-on-failure policy for ruu.dot. Review them before you commit to ruu.dot. Start and read the terms at https://domain.pay/register.

What should trademark counsel do before July 20, 2026 for .PAY when choosing bank.pay?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.