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ruter.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ruter.dot

When should an event ticketing business pre-order a .PAY domain?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Is a .PAY domain like ruter.dot good for SEO compared to a .com?

Search engines treat new gTLDs and .com equivalently for ranking; the TLD of ruter.dot is not a ranking penalty. Relevance, content quality, and links matter far more than whether you use ruter.dot or a .com. A memorable, on-brand name like ruter.dot can even improve click-through from results.

As a fintech founder, how do I register a .PAY domain right now?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Which path is faster for securing ruter.dot, pre-order or trademark priority?

Trademark priority lets a TMCH SMD holder claim ruter.dot during the registry's earliest window, generally ahead of a standard $100 pre-order, which submits at general availability. Speed depends on Amazon Registry Services' phases, not domain.pay. Choose the right path for ruter.dot at https://domain.pay/register.

Is .PAY Sunrise first-come, first-served for trademark holders for a remittance app?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.