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rustore.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about rustore.dot

What date matters most if I want a .PAY name without a trademark?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Is rustore.dot a fit for a wedding registry fund?

Couples can collect cash gifts on rustore.dot, sharing one tasteful, payment-native address with guests. It's easier to print on an invitation than a long registry URL. Reserve it at https://domain.pay/register.

Where do I start if I need brand-protection help for .PAY for rent collection?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Should the slug or path structure on rustore.dot affect my SEO?

Yes — clean, descriptive, lowercase paths on rustore.dot are easier for users and crawlers than long query strings. Keep URLs on rustore.dot stable, avoid unnecessary parameters, and 301 any changes. The host of rustore.dot matters far less than a sensible, consistent URL structure.

What should I know about Amazon Registry and .PAY before registering?

Amazon Registry Services operates the .PAY top-level domain. A travel booking brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.