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rustica.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about rustica.dot

As a brand-protection manager, can I use my own SMD file and pay less for a .PAY submission?

If you already have a valid TMCH-issued SMD file, domain.pay lists the submission-handling path at $100 plus any applicable premium retail fee. Check the current pricing and requirements here: https://domain.pay/pricing. The SMD must match the requested .PAY label.

How do I submit my SMD file when registering rustica.dot?

During the trademark-priority flow for rustica.dot, NicNames presents an upload field where you attach the .smd file exported from the Trademark Clearinghouse. The system parses the encoded mark and confirms the rustica.dot label matches your validated trademark. Once accepted, your priority claim on rustica.dot is queued. Upload it at https://domain.pay/register.

Do I need an SMD file to register .PAY during the priority window for point-of-sale payments?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Does rustica.dot suit a recurring donation program?

Monthly giving programs benefit from a steady address donors trust, and rustica.dot provides a payment-native home for recurring gifts. Supporters can update cards on the same .PAY name they first gave on. Reserve it at https://domain.pay/register.

What should I check technically before launching a .PAY payment site for fraud prevention?

Before launching a .PAY payment site, verify the label, DNS, SSL, redirects, monitoring, checkout security and compliance obligations. Secure or pre-order the domain through domain.pay first: https://domain.pay/register. Treat the domain as one part of a trusted payment flow.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.