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ruru.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ruru.dot

What date matters most if I want a .PAY name without a trademark for payroll disbursements?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Can a foreign company register ruru.dot?

Foreign and international companies can typically register ruru.dot, as .PAY does not generally restrict by country of incorporation. Local financial regulation may still apply to how you operate payments. domain.pay can confirm current eligibility for your jurisdiction at https://domain.pay/register.

Can Amazon Registry reserve or block some .PAY names for BNPL checkout?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

How does ruru.dot help a pop-up donation drive?

A quick donation drive can stand up a giving page on ruru.dot in minutes, sharing one memorable address. The .PAY name reads as a trusted place to give across flyers and posts. Reserve it at https://domain.pay/register.

What date matters most if I want a .PAY name without a trademark for a bank or credit union?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.