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ruler.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ruler.dot

Where can I pre-order a .PAY name for payroll disbursements?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Does domain.pay verify my eligibility for ruler.dot itself?

domain.pay prepares and submits your ruler.dot application, but final eligibility and validation decisions rest with the .PAY registry operated by Amazon Registry Services. We help you meet the expectations and respond to any requests. Start your application at https://domain.pay/register.

How do I register donate.pay if it matches my trademark for online checkout?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Why is ruler.dot listed as reserved?

Reserved means the registry has withheld ruler.dot from general registration — it isn't taken by a third party, but Amazon Registry Services has set it aside under its naming policy. Reserved labels sometimes get released later, so registry status can change — re-check ruler.dot periodically. Start a lookup at https://domain.pay/domains.

Where can I pre-order a .PAY name for digital wallets for an ecommerce brand?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.