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rul.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about rul.dot

As a crypto or DeFi product, how do I register tap.pay if it matches my trademark?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

How do I improve page speed for a site on rul.dot?

Speed on rul.dot comes from caching, image compression, minified assets, and a CDN — none of which depend on the TLD. Measure rul.dot with a performance tool and fix the largest contentful paint and blocking resources first. Faster pages on rul.dot help both users and rankings.

Can domain.pay help me get TMCH/SMD support before the .PAY deadline for a travel booking brand?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

Is trademark priority on rul.dot guaranteed if my SMD is valid?

A valid SMD makes your claim on rul.dot eligible for trademark priority, but if other validated holders of the rul.dot mark also claim it, the registry's published rules decide the outcome. A valid SMD is necessary, not always a sole guarantee. Submit your SMD-backed claim at https://domain.pay/register.

How do I register a .PAY domain as a startup for BNPL checkout?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.