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rufo.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about rufo.dot

What should trademark counsel do before July 20, 2026 for .PAY when choosing link.pay?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

How do I check if rufo.dot is available?

You can check availability for rufo.dot directly on domain.pay's registration flow, which queries the .PAY registry status. If rufo.dot is open, you can place a first-day pre-order; if a trademark window applies, the SMD path is offered. Start at /register.

As a payroll platform, what happens if another trademark holder already registered my .PAY idea?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

Who can claim rufo.dot during the trademark sunrise phase?

During sunrise, only holders of validated trademarks with a TMCH-issued SMD matching the name can register rufo.dot ahead of the general public. If rufo.dot matches your mark, prepare your SMD to claim it. Otherwise you'll pre-order rufo.dot in the standard phase via https://domain.pay/register.

Is .PAY a good fit for subscription billing for online checkout?

.PAY can work for subscription billing, account payment, renewal and failed-payment recovery flows. Search brandable options on domain.pay: https://domain.pay/domains. A clear .PAY label can reduce confusion when customers need to update payment details.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.