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ruff.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ruff.dot

Can a trademark owner register a matching .PAY domain now for digital wallets?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Can I pre-order ruff.dot if I do not have a trademark?

Absolutely. A trademark is only needed for the sunrise phase; without one, you target general availability, and a pre-order for ruff.dot queues your request for that phase's opening day. Place it at https://domain.pay/register.

How does the first-day .PAY pre-order attempt work when choosing crypto.pay?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Will switching from a .com to ruff.dot cost me SEO traffic?

A move to ruff.dot only risks traffic if it's done without proper 301 redirects from every old URL to its match on ruff.dot. With correct redirects, a canonical update, and a Search Console change-of-address, rankings transfer over time. Plan the migration to ruff.dot carefully and monitor results.

Does .PAY require payment-related use after registration for digital wallets?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.