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routs.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about routs.dot

When is broader .PAY public registration expected for point-of-sale payments?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Should a campaign landing page live on routs.dot?

For any campaign that ends in a purchase or donation, routs.dot gives you a campaign URL that already implies the payment step. That clarity can reduce hesitation between the click and the conversion. You can secure the name at https://domain.pay/register.

Can a brand-protection manager use .PAY for a branded payment page for a brand-protection manager?

Yes. A brand-protection manager can use .PAY for a branded payment page if the name is available and registry rules are met. Search the label and choose trademark fast-track or pre-order through domain.pay: https://domain.pay/.

Does a failed routs.dot pre-order affect my future pricing?

No. A refunded, failed pre-order on routs.dot does not change the rate you would pay on a later attempt; pricing still follows the registry tier for routs.dot. Each routs.dot order is priced independently at the time you place it. Re-check the rate at https://domain.pay/pricing.

How exact does my trademark need to be for a .PAY Sunrise registration for BNPL checkout?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.