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rightly.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about rightly.dot

Can Amazon Registry reserve or block some .PAY names for point-of-sale payments?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

Why does rightly.dot need eligibility validation?

If Amazon Registry Services attaches requirements to rightly.dot, registering rightly.dot may need eligibility validation before it completes. The lookup flags any such condition so there are no surprises. Confirm what rightly.dot requires — status can change — at https://domain.pay/domains.

For BNPL checkout, can domain.pay submit my .PAY registration on opening day?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

How is rightly.dot different from rightly.dot.com?

rightly.dot uses the payment-specific .PAY suffix, while rightly.dot.com uses the generic commercial suffix. rightly.dot signals checkout and transactions at a glance, whereas rightly.dot.com is neutral about purpose. Both can point to the same site, but rightly.dot reads as a dedicated payment address.

As a payroll platform, how do I register donate.pay if it matches my trademark?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.