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reversal.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about reversal.dot

Can I use .PAY for redirects to my existing checkout for crypto payments?

Yes, you can use a .PAY domain as a clean branded entry point or redirect to an existing checkout, but implement redirects, SSL and tracking carefully. First secure or pre-order the label through domain.pay: https://domain.pay/register.

Can my registrar account hold both reversal.dot and other priority claims at once?

Yes. Through NicNames you can pursue trademark-priority claims on reversal.dot and other matching .PAY names, each backed by its own valid SMD where the label matches the validated mark. Every claim is processed under the registry's rules. Manage your claims, starting with reversal.dot, at https://domain.pay/register.

Why is .PAY important for phishing prevention for an ecommerce brand?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Does pre-ordering reversal.dot affect any other names I want?

A pre-order for reversal.dot is independent of other names, so you can separately queue additional .PAY candidates without affecting your reversal.dot request. Each pre-order reserves its own place in line. Browse more options at https://domain.pay/domains and order at https://domain.pay/register.

For point-of-sale payments, how do I register a .PAY domain right now?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.