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reticle.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about reticle.dot

For point-of-sale payments, could I use .PAY for a wallet or payment app?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Who is best positioned to claim reticle.dot during launch?

Verified holders of the reticle.dot trademark, using TMCH-issued SMD files in priority phases, are best positioned to claim reticle.dot at launch. If you do not hold a recorded mark, a $100 refundable pre-order is the next-best path for NicNames. https://domain.pay/register

What are good .PAY domain ideas for digital wallets?

For digital wallets, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.

What is the refund policy if my reticle.dot attempt fails?

If a pre-order or priority attempt for reticle.dot fails to register reticle.dot, the fee is refundable per the stated policy. This protects you when allocation is outside your control, such as a contested name. Review terms and place your reticle.dot request at https://domain.pay/register.

What disputes can affect a .PAY Sunrise name for in-app purchases?

.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.