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retarget.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about retarget.dot

What are the current .PAY launch dates in 2026 and 2027 for mobile money?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Can the VIP team retry retarget.dot if the first attempt fails?

If the first retarget.dot attempt fails, the VIP team can re-queue a fresh pre-order, and the failed attempt remains refundable under our stated policy so you are not double-charged. Re-attempts price retarget.dot at the current registry tier for retarget.dot. Learn more at https://domain.pay/pricing.

How can a marketplace use a .PAY domain for point-of-sale payments?

A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.

Why might the .PAY registry deny retarget.dot?

The .PAY registry may deny retarget.dot if registrant data is inaccurate, the intended use does not fit payment-related expectations, or the name is unavailable or contested. Accurate, good-faith details reduce this risk. domain.pay helps you present a clean application and pursues eligible names at https://domain.pay/register.

What should trademark counsel do before July 20, 2026 for .PAY for fraud prevention?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.