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repu.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about repu.dot

What is a .PAY domain and why does it matter for BNPL checkout?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For BNPL checkout, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Which is better for branding, repu.dot.pay or repu.dot.com?

For payments and fintech, repu.dot reads as purpose-built and can be more memorable than a crowded .com, while a .com carries broad familiarity. Many brands secure both and redirect one. Technically they rank and resolve the same, so choose repu.dot based on brand fit, not SEO.

How do I register a .PAY domain as a startup?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Should I wait for general availability to buy repu.dot?

Waiting until general availability opens means competing in real time with everyone else for repu.dot. Instead, place a first-day pre-order now so domain.pay submits your request the instant the phase opens. That removes the scramble. Pre-order at https://domain.pay/register.

Where do I enter the .PAY label I want to check for loan repayments?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.