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reforms.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about reforms.dot

How can a marketplace use a .PAY domain for online checkout?

A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.

Does registering reforms.dot include email or hosting?

Registering reforms.dot secures the name reforms.dot in the .PAY registry; email and hosting are separate services you can connect after reforms.dot is registered via DNS settings. The $100 pre-order covers the name reservation. Reserve reforms.dot first at https://domain.pay/register.

Is registering .PAY a replacement for trademark monitoring for marketplace payouts?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

How long does TMCH validation take before I can register reforms.dot?

TMCH validation timing depends on the Clearinghouse, not on NicNames, so begin the process well before you intend to claim reforms.dot. Only after validation completes do you receive the SMD file needed for priority on reforms.dot. Plan ahead so your SMD is ready when the priority phase opens. Prepare your registration at https://domain.pay/register.

How do I register a .PAY domain as a startup for a brand-protection manager?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.