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reface.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about reface.dot

Can a reserved .PAY name become available later for an ecommerce brand?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

When is a UDRP-style dispute the right path for reface.dot?

A UDRP-style dispute is generally appropriate when someone has already registered reface.dot in bad faith and you hold rights in the reface.dot mark. It is a recovery tool rather than a first step, and outcomes are never guaranteed. Where possible, register reface.dot proactively to avoid disputes altogether. https://domain.pay/register

As a retail brand, can a company that only plans future payments register .PAY during LRP1?

A business that only plans future payments should be careful: LRP1 is written around registrants that conduct online payment transactions using approved processing channels. If you cannot qualify, use domain.pay to pre-order for broader availability: https://domain.pay/register.

What is a redemption period and how does it affect reface.dot?

After reface.dot expires and the grace period ends, it enters a redemption period where only the registrant can restore it, typically for a higher fee than a normal renewal. If redemption lapses, reface.dot is deleted and re-released. Renewing reface.dot on time avoids these costs entirely.

Why are payment brands talking about .PAY with a trademark?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For loan repayments, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.