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reachnow.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about reachnow.dot

For fraud prevention, can a licensee or assignee use a trademark for a .PAY registration?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

What is HSTS and should I enable it on reachnow.dot?

HTTP Strict Transport Security tells browsers to always load reachnow.dot over HTTPS, blocking downgrade attacks. Enable it with a response header once reachnow.dot reliably serves valid SSL, and only after confirming every subresource is HTTPS. Start with a short max-age before committing reachnow.dot to a long policy.

What happens if another trademark holder already registered my .PAY idea for BNPL checkout?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

Does reachnow.dot need anti-money-laundering compliance?

Holding reachnow.dot itself does not impose anti-money-laundering duties, but if you operate regulated payment services your jurisdiction's AML rules may apply independently of the domain. The .PAY registry validates use, not your AML program. domain.pay clarifies registry expectations at https://domain.pay/register.

Can a .PAY domain be longer than 63 characters for BNPL checkout?

.PAY labels must follow registry label rules, including 1–63 characters, letters, numbers and hyphens, no leading or trailing hyphen, and additional IDN/reserved-name rules. Test the exact label at domain.pay: https://domain.pay/register. Technical validity does not guarantee availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.