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ranchero.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ranchero.dot

For digital wallets, is .PAY Sunrise first-come, first-served for trademark holders?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

How does sunrise work for ranchero.dot?

Sunrise is the first launch phase, open only to brand owners with a trademark validated through the Trademark Clearinghouse (TMCH) and an SMD file. If you hold a matching mark, domain.pay can submit ranchero.dot during sunrise on your behalf. Learn about trademark-priority registration at https://domain.pay/register.

Are IDN .PAY domains allowed for online checkout?

IDN .PAY names may be possible only in supported scripts and must meet registry rules. Use domain.pay to check the exact label and punycode-style status before planning a launch: https://domain.pay/register. Availability, premium and policy restrictions still apply.

What can a mobile-first brand do with ranchero.dot?

A mobile-first brand can make ranchero.dot the address users tap to pay across SMS, app, and social. Short and payment-native, it's easy to type on a phone and reinforces trust at checkout. Start at https://domain.pay/register.

Before choosing loans.pay, can a trademark owner register a matching .PAY domain now?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.