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pusblu.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about pusblu.dot

Can a brand-protection manager use .PAY for a branded payment page?

Yes. A brand-protection manager can use .PAY for a branded payment page if the name is available and registry rules are met. Search the label and choose trademark fast-track or pre-order through domain.pay: https://domain.pay/.

How does trademark priority affect getting pusblu.dot?

Trademark holders can get priority on pusblu.dot during the relevant phase by registering a TMCH SMD (Signed Mark Data) file, since .PAY is run by Amazon Registry Services. If you hold the mark for pusblu.dot, that priority path may apply. Read more and search at https://domain.pay/register.

Can domain.pay submit my .PAY registration on opening day for crypto payments?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Why is pusblu.dot listed at $100 for pre-order?

The $100 figure is the standard pre-order price to reserve pusblu.dot ahead of general availability, and it is refundable if the attempt to register pusblu.dot fails per the stated policy. Priority registrations may differ. See the full breakdown for pusblu.dot at https://domain.pay/pricing.

What is TMCH and why does it matter for .PAY for an ecommerce brand?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.