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purify.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about purify.dot

What is the last day for trademark holders to act on .PAY for a regional bank?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Is purify.dot better suited to B2B or B2C payments?

purify.dot suits both: B2B users can route it to invoicing for purify.dot, while B2C users can point it at retail checkout. The payment-focused suffix fits any audience that needs to pay you. Choose your use case after registering purify.dot at /register.

How should a regulated fintech think about .PAY and financial licensing for a retail brand?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Does the sunrise phase cost more for purify.dot?

Sunrise pricing for purify.dot is set by the registry and registrar and reflects its trademark-priority nature. domain.pay lists current pre-order pricing, with the standard pre-order at $100 and failed attempts refundable per policy. Check rates at https://domain.pay/pricing.

Where do I enter the .PAY label I want to check for BNPL checkout?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.