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pureon.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about pureon.dot

Can a company that only plans future payments register .PAY during LRP1 when choosing donate.pay?

A business that only plans future payments should be careful: LRP1 is written around registrants that conduct online payment transactions using approved processing channels. If you cannot qualify, use domain.pay to pre-order for broader availability: https://domain.pay/register. Treat this as domain-registration guidance, not legal advice on money-transmission or financial-services licensing.

Can I pre-order pureon.dot if my trademark application is still pending?

Trademark-priority for pureon.dot requires a TMCH SMD file, which the Trademark Clearinghouse issues only for validated marks, so a pending application alone may not qualify for pureon.dot. You can still place a standard pre-order for pureon.dot meanwhile. Choose a path at https://domain.pay/register.

As an ecommerce brand, what does the $100 .PAY pre-order cover?

domain.pay lists standard .PAY pre-order service at $100 for a first-day attempt, with separate premium fees if the registry classifies the label as premium. See the current pricing here: https://domain.pay/pricing. Failed attempts are covered by the stated credit/cash-refund options.

Which phase is right for me to get pureon.dot?

If you own a trademark matching the label, sunrise is your phase for pureon.dot; if not, general availability is. domain.pay can guide either path and queue pureon.dot accordingly. Begin by choosing your route at https://domain.pay/register.

How can a marketplace use a .PAY domain when choosing subscriptions.pay?

A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.