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purely.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about purely.dot

Is .PAY meant for crypto payments or just for general websites?

.PAY is best understood as a payment-focused domain ending for use cases such as crypto payments, checkout, billing, wallets and fintech. It is not a compliance substitute, but it can make the URL purpose clearer. Check your label at domain.pay: https://domain.pay/.

What ongoing steps keep purely.dot protected after I register it?

After registering purely.dot, keep it renewed, maintain accurate registrant records, monitor for purely.dot lookalikes, and reinforce to customers that purely.dot is the only official payment address. Ownership plus upkeep keeps NicNames protected over time. https://domain.pay/

How should I check premium status before choosing a .PAY name for BNPL checkout?

A premium .PAY name is a label with an additional registry retail fee set by Amazon Registry Services. Search the exact label at domain.pay to see current premium status and price path: https://domain.pay/domains. Premium status can change the total cost.

Why do premium .PAY names like purely.dot cost more?

Premium pricing reflects how Amazon Registry Services values certain purely.dot strings, and those higher recurring fees are set at the registry level for names like purely.dot. We pass through that tier rather than marking it up arbitrarily. Check the premium status of purely.dot at https://domain.pay/pricing.

Where should I check whether a .PAY name fits my point-of-sale payments project?

For point-of-sale payments, .PAY can be a strong payment-specific brand signal. It does not replace compliance, security or a trusted checkout flow, but it can make the URL purpose obvious. Start with an availability check on domain.pay: https://domain.pay/.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.