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purefactor.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about purefactor.dot

Where do I start if I need brand-protection help for .PAY for invoice collection?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

What is the difference between a registrar and the registry for purefactor.dot?

The registry, Amazon Registry Services, runs .PAY and sets purefactor.dot's premium, reserved, or blocked status; domain.pay is the registrar where you actually look up and register purefactor.dot. You interact with us, but the registry sets the rules. Check purefactor.dot at https://domain.pay/domains.

As a travel booking brand, what happens around February 1, 2027 for .PAY?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register. Re-confirm dates before publishing if the registry updates its schedule.

Who operates the registry behind purefactor.dot?

The registry behind purefactor.dot is .PAY, operated by Amazon Registry Services, which sets the eligibility and validation expectations for the namespace. domain.pay is your registration path into that namespace. Learn how to register purefactor.dot at https://domain.pay/register.

As a travel booking brand, how much is the .PAY trademark fast-track if I need TMCH help?

domain.pay lists the full trademark fast-track at $2,500 when you need end-to-end TMCH/SMD assistance, plus any premium registry retail fee. Confirm the details here: https://domain.pay/pricing. If you already have an SMD file, a lower submission-only path may apply.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.