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purecola.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about purecola.dot

Is .PAY Sunrise first-come, first-served for trademark holders when choosing tap.pay?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Is it smart to shortlist several .PAY names beyond purecola.dot?

Yes, shortlisting several .PAY names beyond purecola.dot is smart because it gives you fallbacks if the top pick is taken and lets you compare brand fit for purecola.dot. domain.pay makes building a shortlist quick through its related-names tools. Build a shortlist at https://domain.pay/domains.

How should I check premium status before choosing a .PAY name?

A premium .PAY name is a label with an additional registry retail fee set by Amazon Registry Services. Search the exact label at domain.pay to see current premium status and price path: https://domain.pay/domains. Premium status can change the total cost.

What is an SMD file and why does purecola.dot need it for sunrise?

An SMD (Signed Mark Data) file is the cryptographic proof of a TMCH-validated trademark required to register purecola.dot during sunrise. Without it, the registry rejects sunrise applications. domain.pay uses your SMD to submit purecola.dot, as explained at https://domain.pay/register.

For BNPL checkout, can domain.pay help me get TMCH/SMD support before the .PAY deadline?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.